With 40 years now of marketing experience, Dan Telep is a recognized expert in marketing facilitation, research design and analysis, and new product development. Dan founded Crossroads Development Group in 1981 and is also responsible for navigating clients toward resolving complicated issues, providing clarity and focus with planning facilitation and exceptionally designed marketing research studies.

He invented Navigational Marketing™, a process that CDG uses and that we define as “providing focus for predictable business growth.” He employs Navigational Marketing™ to assess your current business situation and help define a focused and predictable course for growth. Often, this process includes talking with your customers or perspective customers about their needs, expectations and your value proposition. The final product is a roadmap that includes precise objectives, strategies and detailed action plans to achieve the desired result. Dan is founder of four businesses, with Crossroads Development Group the culmination, preceded by The Pittsburgh Consulting Group, a marketing consulting company that he founded in 1980 in Sewickley, Pennsylvania.

Dan is particularly skilled at assisting companies analyze their business situations and helping them build customer loyalty and competitive advantage. Dan is a pioneer in measuring customer loyalty. He is often asked to speak at conferences and offers a state-of-the-art Business-to-Business Marketing Seminar. He has served as a director on several local boards and is often referred to as a visionary.

Dan received his MBA from Wayne State University and has held key positions with Rubbermaid and the Stanley Works. Currently he resides with his family in Sewickley, Pennsylvania, and is a former decorated Marine Corps Officer.

His most recent accomplishment and honored position is to have become a faculty member of Grove City College.