Crossroads Development Group brings an individualized approach to each client and assignment. That approach is based on sound navigational guidance, the discipline of marketing and prudent financial management. Since our founding in 1981, our practice has been to help position our clients to focus and develop predictive growth by developing a path to achieve it.

Navigational Facilitation™

Conducts a marketing audit of your situation by producing a realistic snap shot of your business' current position. The process we utilize focuses your team's collaborative efforts to achieve enhanced performance levels.

• Navigational Situation Audit
• Navigational Brand Audit

Market Research

Crossroads Development Group offers customized marketing research with exceptional questionnaire design because of our Navigational Marketing™ process.

• Customer Performance Evaluations
• Market Verification Research
• Customer Loyalty Measurement
• New Product Development
• Quality Functional Deployment

Strategic Tuning™

Tunes your business strategies by using the disciplines of marketing, research, and business management to create customized action plans for growth.

Navigational Marketing™

The central theme of Navigational Marketing™ is building customer loyalty, protecting it, and developing strategies to both stabilize your core business and provide focus for predictive business growth.

• Strategic Operational Governance
• Tactical Business Plan Development

Multi-Vitamin™

Conducts a navigational sales development exercise to install a solidly positioned business development selling system that includes:

• Second-Generation Website
• Lead Qualification Program
• Selling System Evaluation
• Brand Audit

Our product lines are designed to deliver excellence through attention to detail, design, and execution. Our objective is to increase your overall profitability with tested experience, wisdom, and the application of fresh new information. Customers are not a birthright. They must be earned and kept everyday. Our product offerings are designed to achieve that objective.